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It is our responsibility as natural resource professionals to build stronger and more relevant ways to connect the public and ourselves with the importance of local, regional, and global aquatic resources • Creative and relevant outreach efforts must engage people that are physically or mentally separated from the natural environment to understand the critical components that support all of us. • Measures that allocate the quantity of resources used in the production, dis- tribution, and consumption of products are excellent tools for understanding the complexity of individual personal decisions.