Cooperative Fish and Wildlife Research Units Program: Oregon
Education, Research and Technical Assistance for Managing Our Natural Resources

Oregon Project

Testing an integrative model of the social-psychological drivers of participation in relational organizing

August 2021 - August 2024


Participating Agencies

  • NSF Decision, Risk and Management Sciences

Relational organizing is a promising approach for achieving rapid, widespread community action for environmental conservation and other pro-social causes. Scaling up the relational organizing approach requires understanding, synthesizing, and developing interventions to address the most salient factors driving people’s willingness to reach out to others. In this project, the researchers advance a theoretical model of the social-psychological drivers of participation in relational organizing. The model proposes that participation in relational organizing is influenced by: 1) personal norms about reaching out to others; 2) activist social identity; 3) attitudes towards and past engagement in the target behavior; 4) perceptions of others’ beliefs about the issue and about reaching out to others about the issue; and 5) beliefs about the efficacy of relational organizing. We test this model in the context of climate action. We will collaborate with nonprofit and government and private sector partners to implement a series of surveys and online and field experiments on this topic.

Presentations Presentation Date
Jones, M.S. & Rizzolo, J. (2024, June 23-28). Integrating Climate Conversations into Conservation Science & Practice. North American Congress for Conservation Biology 2024. Vancouver BC. June 2024