The Plains & Prairie Potholes Landscape Conservation Cooperative (PPP-LCC) identified habitat loss (factors influencing land use and land conversion) as a key research need because this grassland-wetland ecosystem provides essential habitat for an array of wildlife, especially waterfowl. Research has identified temperate grasslands are one of the most threatened biomes worldwide, with the greatest threat being conversion to annual crop production. This project was funded by the Fish and Wildlife Service. Having an understanding of how private landowners respond to economic incentives/pressures and other driving forces behind decisions about farming/ranching practices may identify strategies to reduce habitat loss in the plains and prairie pothole region. For example, how a farmer/rancher sees their role and responsibilities related to the environment may play a significant role in decision making.